Disney Star, Viacom18 bag IPL media rights in mega broadcast deal

The Indian Premier League (IPL) has change into a lot richer as its media rights public sale ended at a whopping INR 48,390.5 crore (US$ 6.2 billion approx.) for the following 5 years, the BCCI secretary Jay Shah introduced on Tuesday (June 14).

Disney Star has retained the TV rights within the subcontinent for INR 23,575 crore (US$ 3 billion approx.), whilst Viacom 18 has effectively secured the virtual rights in the similar area and media rights (each TV and virtual) throughout 3 world areas – Australia + New Zealand, the United Kingdom and South Africa – for INR 23,758 crore (US$ 3 billion approx).

Further, the media rights for 2 different world areas – the Middle East (INR 205 crore/US$ 26.27 million approx.) and the United States (INR 258 crore/US$ 33.06 million approx.) have long past to Times Internet. Notably, the full sum of INR 48390 crores (virtual+TV) is for 410 IPL video games scheduled throughout 5 years, which can assist BCCI earn close to about Rs 118 crore in keeping with fit, making the league a number of the wealthiest on the planet of sports activities.

“Since its inception, the IPL has been synonymous with growth & today is a red-letter day for India Cricket, with Brand IPL touching a new high with e-auction resulting in INR 48,390 cr value. IPL is now the 2nd most valued sporting league in the world in terms of per match value!. I am thrilled to announce that STAR INDIA wins India TV rights with their bid of Rs 23,575 crores. The bid is a direct testimony to the BCCI’s organizational capabilities despite two pandemic years,” tweeted Shah.

“Viacom18 bags digital rights with its winning bid of Rs 23,758 cr. India has seen a digital revolution & the sector has endless potential. The digital landscape has changed the way cricket is watched. It has been a big factor in the growth of the game & the Digital India vision. I congratulate Viacome18 for winning Aus, SA, UK, Times have got MENA & US, who win the Rest of the World Rights. The IPL is as popular outside India as it is here, and the viewers will be able to enjoy top-class cricket,” added Shah.

The rights had been bought by the use of an e-auction, which started on Sunday, June 12, in 4 classes – A (TV rights within the Indian subcontinent), B (virtual rights within the subcontinent), C (virtual rights in India to a unique bundle of high-profile video games – together with the playoffs and the general – ranging between 18 and 22 in keeping with season) and D (world media rights throughout 5 separate areas).

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