The Founders of Cousins Maine Lobster Grow By Treating Everyone Like Cousins

Family comes first at Cousins Maine Lobster — the place the group in fact is kin, or simply desires everybody to really feel like kin.



Courtesy of Cousins Maine Lobster

The logo started a decade in the past, when Jim Tselikis, who was once residing in Boston, went to consult with his cousin Sabin Lomac in Los Angeles to catch up. “When we have been reminiscing,” Tselikis says, “we learned that each time we have been with our kin, we’d have lobster — reside lobster, lobster rolls, lobster mac and cheese.” Tselikis was once in gross sales and had no prior meals or eating place enjoy. Lomac had labored in additional than 20 eating places however was once in actual property on the time. Nevertheless, they began to believe a trade during which they would convey their beloved enjoy to folks around the country.

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Out of that, Cousins Maine Lobster was once born. The logo was once based in 2012, landed on Shark Tank (the place they scored a handle Barbara Corcoran), and now serves seafood out of greater than 30 vehicles and just about 10 eating places throughout 18 states. But as Tselikis says, kin nonetheless drives this logo.

You guys had by no means run your individual trade. How did you get started?

It was once about getting one meals truck off the bottom. A significant factor was once managing cash, working out what to position into the trade to offer it an actual likelihood to prevail. It’s additionally how a lot you will paintings for it. Instead of going out on a Friday evening to drink beers, it is dedicating that point to make certain that each piece of your corporation is fine-tuned, buttoned up, and safe.

As we began franchising, we did the entirety shall we to know how to prevail right here. We have been finding out a whole new trade on most sensible of our meals truck trade, and that does not occur in a single day. You’re no longer a professional in 12 months one, however you be told such a lot through the years. That’s the largest piece in all of this. You want to use finding out stories and switch them into attainable for the longer term. That means, when the following spherical comes, you assert, “What did I be told? How am I adjusting?” It’s steady.

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How has being family-focused impacted the trade?

We did not pass to trade faculty. We simply sought after to create a trade that may be amusing and significant. Our idea is, “If we develop with those that we agree with which can be blood, or as with regards to blood as imaginable, they may not allow us to down and we may not allow them to down, as a result of we are all in in this challenge in combination.”

When it involves franchising particularly, we had 2,000 requests after Shark Tank, however we best awarded 10. We sought after to verify we selected the proper folks, and we in point of fact do name them members of the family. We selected those that we knew would run a super trade, but additionally folks whose lives we’d need to find out about. Our dating with the franchisees is like, “Your son simply graduated from highschool? Your daughter simply were given married? Let’s take hold of a drink and discuss it.” To me, that is the way you construct a in point of fact robust basis — when everybody is solely invested in every different.

Having now labored with such a lot of franchisees, what recommendation do you have got for others who’re occupied with purchasing a franchise?

To be a franchisee of a logo, you want to shop for in — no longer simply actually together with your bucks, but additionally into the truth that this franchisor has carried out this. They have this fashion and toolbox and the beef up to make you a hit, and it is purchasing into that course as opposed to doing it by yourself.

It’s additionally about having an open thoughts. We concentrate to our franchisees. It’s no longer us as opposed to them. It’s very harmonious. We know we are not best possible, so if they have got an concept, or in the event that they see one thing out within the box and need to convey it to us, we are all ears, as a result of we all know we will be able to all the time fortify. So if a franchisee is available in and says they do not know the entirety, however they are keen to be informed and we will be able to teach them, they’re going to achieve success.

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